Secretary Salazar Promotes the Economic Power of the Outdoors !
The Economic Power of Outdoor Recreation
Posted on the White House Blog by Ken Salazar on August 22, 2011
President Obama has made it clear that job creation is, and must remain, front and center for his Administration day in and day out.
With that in mind, I traveled to New England this week to highlight the economic power of outdoor recreation and tourism to create jobs. Hunting, fishing, and outdoor recreation contribute an estimated $730 billion to the U.S. economy each year. And one in twenty U.S. jobs are in the recreation economy – more than there are doctors, lawyers or teachers.
More than 12 million Americans hunt; more than 30 million Americans fish; and three out of four Americans engage in some kind of healthy outdoor activity.
A letter I recently received from a Canadian family shows just how big an impact tourism and recreation can have. The family spent 42 days on the road, exploring national parks across the U.S. Over the course of their travels, they stayed in motels and hotels, ate in restaurants and spent money in local businesses from coast to coast:
“Our family spent almost $20,000 on our trip,” the letter reads, “almost all of it at local stores and services as we traveled. Without the National Park Service, our destination would have probably been somewhere in Europe.”
Many small and large businesses in New England are also key drivers of the outdoor economy. A store like LL Bean is a shining example of how a home-grown business can fulfill the American dream. What started almost 100 years ago as one man’s idea to sell a waterproof boot to hunters has grown into a company that today employs 5,000 people and generates 1.4 billion in revenue.
The businesses I visited this week — including L.L. Bean’s headquarters in Freeport, Maine, Bibens Ace Hardware in Colchester, Vermont, and Eastern Mountain Sports near Portsmouth, New Hampshire — demonstrate the power of outdoor recreation to create jobs and spur economic growth in communities both in New England and across our country. When we invest in conservation and encourage people to reconnect with nature, we aren’t just investing in the land, water, and wildlife we love, but also in our economic future.
